More than just dusty bottles
Re-imagine your wine cellar
Is your wine collection ... collecting dust?
Most wine cellars sit idle, dormant, and forgotten for far too long. Decades of a passionate pursuit, suddenly feels overwhelming and even burdensome.
Don't let your collection turn into a museum! What lies within all those years of sacrifice and patience is a reward that is delightfully enjoyable and uniquely yours.
Whether you have been collecting for 4 years or 40, now is not the time to let a good thing go to waste.
Get back on track of your wine collection with intentional planning, buying, storing, and opening of wine.
To get you there we created a system called the Active Cellar Method introduced below.
UNDERSTANDING WHERE YOU ARE
The Five Stages of Wine Collecting
Over time we collectors go through stages which impact how we think about and use our cellars.
Just being aware of the stages helps determine where we are in our collecting journeys and what exactly our expectations should be during those periods.
Here is an abbreviated version to help you gain perspective on where you are right now. Which ones apply to you? It's certainly possible to be in more than one stage at a time.
1. Exploration. Collectors are learning what they like, trying many new wines, with an endless curiosity. Wine is accompanied by education, new habits and new friends.
2. Accumulation. Buying more wine than you can drink immediately, enthusiasm for your new passion is overwhelming, budgeting and storage are new pursuits.
3. Maturation. The cellar becomes full of aging wines, when collectors open bottles with anticipation, and where things might get a little crowded and disorganized.
4. Enjoyment. The cellar becomes more intentional, collectors open wines with confidence, purchases and re-orders are refined. This is where the magic happens.
5. Depletion. The collection gets smaller through consumption, giving away, or selling, where a planned off-ramp becomes key for maintaining simplicity or building legacy.
WHAT MATTERS RIGHT NOW
Finding Your Wine Happy Place
Your goal should be to pull corks and enjoy your wine. Having a cellar that is primed, delivering consistent enjoyment and working for you is really the happy place of wine collecting.
We can get you there by first understanding your wants and needs.
Why did you start collecting in the first place?
Where are you now in your journey?
What would make your wine life easier and more enjoyable?
How can your cellar evolve and even improve over the next 10 years?
From simple cellar re-organization to planning wine event, we help wine lovers get to their happy place with a number of wine cellaring services.
Wine Profile
What does collecting wine mean to you? We work to clearly understand where you are and where you want to be.
Cellar Plans
Make the most of what you have – a wine collection – and turn that into a plan for years of enjoyment.
Opening Wine
From small gatherings to big tastings, put plans into action by designing occasions for opening bottles.
Drinking Windows
Review and organize your bottles based on drinkability, and how to keep them longer or plan to open them soon.
Verticals & Horizontals
Have special themes in your collection? Segment and highlight by estate, vintages, and more.
Wine Cellars
It's time to go beyond just hoarding wine bottles. Make your storage environment(s) work for you and your wines.
THIS IS HOW WE DO IT
The Active Cellar Method
The traditional cellar stores wines.
The modern cellar serves wine.
Most cellars are traditional, passive cellars, where wine is mean to be kept. Only later do we realize our collection isn't serving us the way we hoped for years ago.
With a growing cellar of my own and experiencing the same problems as other collectors, I learned there wasn't much of an operating system to use for personal collecting. I needed something - a comprehensive, yet easy plan of my own - so I created a new system to do just that.
The Active Cellar Method is the only wine cellaring and collecting plan of its kind.
A method born from necessity by a collector, for collectors.
The construct is simple. A 6 part module that any collector can follow, with surveys, evaluations, and plans for making changes and improvements immediately.
Inside you'll get the following modules:
Your Wine Reality Check
The 5 Stages of Wine Collecting
The Active Cellar Framework
The Cellar Reset
Buying with Purpose
The Living Cellar
Along with some seriously helpful reference material including:
The 3 biggest mistakes collectors make when building a cellar
The Active Cellar vs Passive Cellar curve, and how to avoid having too much of one thing
How to make you wine cellar to work for you whether you have 100 bottles or over 1,000.
In the end, you'll get
A renewed outlook on your personal collection
Plans for enjoyment over the next 365 days
Pro tips on buying the wines you actually want
Valuable wine collecting insight worth thousands of dollars
Interested?
The Active Cellar Method is in the final stages of creation. Submit the form at the bottom of the page and I''ll reach out with a free advanced digital copy.
Cheers!
GOOD WINE ONLY
A Manifesto for Living
Our goal is to make wine fun again. For many, open a bottle and sharing with loved ones is the pinnacle of wine pleasures.
There are steps to that and we help people get there. Along the way, we have to remind ourselves of the following.
Wine is a product from antiquity.
Wine is a human creation of natural origin.
Wine connects us with the earth.
Wine brings us together.
Some wines can live longer than us.
Cellaring wine shows long term ambition.
Knowing our personal preference is the result of focus.
Enjoying wine with real taste is an exploration worth pursuing.
Opening a bottle at peak maturity is honoring wine.
Without wine, we may not have civilization.
Because of all this, we choose to enjoy GOOD WINE ONLY.
Ready to re-imagine your cellar?
Send us your email and we'll reach out regarding the Active Cellar Method.
